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Velocity
Week-over-week change in combined followers (Instagram, X, TikTok). Current reading: 0.0%
Recent Stories
- Inside Notion
A deeply reported inside account of Notion — one of the defining pre-AI productivity startups — and whether a company beloved by millions before the AI era can survive and adapt to it. Co-authored with Brie Wolfson.
Week of May 31, 2026
- Entering Eigenworld
Ricketts and Brie Wolfson launched their new Substack, Early Days, this week with a deep look at Eigen — a stealth AI startup building what they describe as a "mutual, digital friend."
Week of May 24, 2026
- Inside Notion
Ricketts co-authored this reported deep-dive on how Notion became the only pre-GPT company to successfully go AI-native — a widely shared piece still pulling in new readers weeks after publication.
Week of May 24, 2026